Today, websites are being consumed on a variety of devices, not just the traditional desktop computer of yesterday. Now, users are visiting websites from their phone, tablet, tv, games console, as well as their laptop and desktop computers. We need to adapt to the change in size and variety of devices that are on the market, and being released every month. To handle all these devices, the latest technique of Responsive Web Design (RWD) is being employed more and more, especially over the traditional method of creating a separate desktop site and mobile site.
As mentioned, Google has gone out and said that they prefer sites that are responsive (as opposed to having a separate mobile site for the same content), as there is only one address for them to serve the content for to the user. You also have more of a chance of your content being served to users searching on
Cost To maintain separate device specific websites (e.g. for iPhone, iPad, Desktop) would be more costly than maintaining one single website that’s layout adapts automatically to the device in question.
With a well designed reponsive website, your users will be happier to use your website and return again and again, on their alternative devices. If a user can’t use your site efficiently, as it is not set up to work on their device, it’s unlikely they will keep returning.
As RWD is in its early adoption stage, getting a leg up on the competition could gain you extra customers and sales. Your new responsive site could appear ahead of your competitors in Google searches, and nobody will turn that down.